March 10, 2021 — ISVapp Blog

March Feature Update: Customizable Rules for Active Users

ISVapp Feature Update Engagement Metrics Monthly Active Users
In March we added a visual editor that allows you to specify what defines an active user - giving you the ability to fine-tune the engagement metrics without the need to set up your own reporting.

A daily active user (DAU) is a user that actively uses your application on a given day. In ISVapp, any product interaction of a user will classify that user as active by default. Sometimes though, you may want to exclude certain product interactions. For example, components that are embedded on standard object layouts might be displayed even if a user does not necessarily interact with it.

In order to achieve this, we added the Active User Configuration feature. It allows you to easily create a set of rules in a visual editor, that will filter specific interactions of your product's usage and improve the accuracy of daily, weekly and monthly active user metrics. The feature supports two modes:

  • Blacklistexclude matching events from metrics, but include everything else.
  • Whitelistinclude matching events from metrics, but exclude everything else.

What are some common use-cases for the active user configuration?

  • You have noisy data because one of your components is embedded on a standard object page layout and generates many view events (which not necessarily result in user interactions).
  • You have custom Apex triggers that generate system events not tied directly to user interaction.

The rule-editor supports all data types supported by the App Analytics API (see our helpcenter article about supported events).

ISVapp active user configuration

This is an opt-in feature. It can be enabled via Setup > Active Users. As always, we appreciate any feedback or questions via our feedback form.


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