How Usage Analytics with ISVapp Improves Your Top and Bottom Line

Customer Success Story Usage Analytics Product Insights ISVapp
Usage analytics data is crucial for businesses as it provides valuable insights into customer behavior and preferences, enabling improvements in marketing, sales strategies, efficiency, and cost reduction, ultimately enhancing both the top and bottom line.

Usage analytics data is essential for business success. It helps reduce churn by identifying low adoption and enables improvements in product usability and customer training - ensuring a loyal client base. Furthermore, this data enhances the customer experience by identifying areas for improvement, allowing businesses to make changes that increase satisfaction. By leveraging insights from usage analytics, businesses can develop targeted marketing and sales strategies to boost their top line, leading to overall growth and success in the competitive market.

In this article, we highlight how the ISVapp platform helps Salesforce ISV and OEM partners in the above areas:

Reduce Churn

Usage analytics data reduces churn by identifying low adoption and enabling proactive actions, such as improving product usability and providing customer training, ensuring customer retention and satisfaction. These insights help businesses stay ahead and maintain strong client relationships.

Customer Success Story
KornFerry Logo
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Korn Ferry was able to protect $386,000 of ACV using ISVapp

Korn Ferry, a global consulting firm, uses data and predictive modeling to build customer solutions. A high volume of aggregated data informs their AI. More data means better insights, however, the ability to accurately analyze is critical.

With data from ISVapp, Korn Ferry clearly saw usage, gained visibility into trends, prioritized resources, and improved customer engagement.

In addition, usage analytics data can also help businesses to improve the customer experience by providing insights into how customers are using products or services.

Customer Success Story
Kantata Success Story
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Kantata Improves Customer Feature Adoption

Kantata (formerly known as Kimble Apps) offers vertical SaaS technology to deliver clarity and control, and improve operational performance for continued growth.

Since leveraging ISVapp, Kantata has been able to get better insight into feature adoption across their customer base which has helped to increase overall customer adoption.

By analyzing data on customer interactions, businesses can identify areas where they can improve the user experience, such as by adding new features or making changes to existing ones.

Customer Success Story
Appinium Logo
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Appinium reduced churn by $210,000 ACV

Appinium is the most powerful way to leverage videos, multimedia, webinars, and learning natively across your Salesforce environment.

Within the first 4 weeks of using ISVapp, the team could reduce churn by a significant 6-digit amount. They expect an overall impact on their whole business between +10-15% per year.

ISVapp is an essential tool for all ISV and OEM partners

Steven Jacobsen, CEO & Founder Appinium

Boosting Revenue Generation

Another way that usage analytics data can help your top line is by providing insights into customer behavior and preferences. This data can be used to identify trends and patterns in customer usage, which can then be used to develop targeted marketing and sales strategies.

Customer Success Story
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Chargent by AppFrontier identified over $1M ACV of upsell potential

Chargent by AppFrontier is the leading solution on the Salesforce AppExchange for payment processing and has been trusted by millions of users since 2008.

Understanding our customer's usage of our product has never been easier and had a massive impact on our top and bottom line.

Micaiah Filkins, Co-Founder of AppFrontier

Overall, usage analytics data is a powerful tool that can help businesses improve their top and bottom line. Leveraging the knowledge of customer behavior to improve the product, increase efficiency and reduce costs allows businesses to grow and succeed in today's competitive market.

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